Busara is a research and consulting firm that applies behavioral science in its research to alleviate poverty in the Global South. We work with civil society organizations and government agencies in East Africa and beyond to drive civic engagement through effective messaging. We also collaborate with partners to enhance their capacity to conduct behavioral research and communicate effectively with their intended audiences.
In the last 10 years, we have supported over 100 CSOs and government agencies in East Africa and beyond to explore how behavioral science can enhance their advocacy activities and effectiveness of their behavior change interventions. We leverage on the Low-Cost Message Testing Guide (LCMT), Guidebook and AI-powered Message Testing Platform to provide CSOs with practical behaviorally informed tools and technical support to design, test and strengthen behavior change campaigns with the target audience (and their behaviour) in mind. Our capacity strengthening initiatives has focused on aspects such as:
The LCMT Toolkit will take you through the message testing and applying behavioral science in behavior change messaging. Specifically:
Civil society organizations (CSOs) and government agencies like yours often work with limited funds, time, and resources. There is also a misperception that message testing is expensive. We would like to show you that this is not always the case. These resources present some simple ways to test your messages and campaigns so that you can identify how to best achieve your desired results – all while preserving your resources.
WHO CAN USE THESE RESOURCES
The LCMT resources are designed for CSOs and government agencies working on advocacy, communications and behaviour change communication.
They are particularly useful for practitioners and teams working in:
The resources can also be used by officers, managers and directors involved in developing and communicating behaviour change messages and campaigns.
