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Frequently Asked Questions
What is Busara
Busara Center For Behavioral Economics is an advisory and research organization focused on advancing and applying behavioral science in the Global South. We work with organizations to build behaviorally-informed solutions to help scale their products, programs and policies.
What is the Capacity Strengthening?
Refers to enhancing existing skills, abilities, processes, and resources within individuals, organizations, or communities to build on existing strengths, address weaknesses, and adapt to changing environments to ensure long-term sustainability and effectiveness.
What is LCMT?
Low-Cost Message Testing.
What is message testing, and why is it important for CSOs?
Message testing is a process that helps CSOs evaluate the effectiveness of their communication strategies. It’s essential for ensuring your messages resonate with your target audience and drive your desired outcomes.
How can I get started with message testing?
You can learn more about testing, the different components of your message that can be tested as well as qualitative and quantitative testing methods using the Low-Cost Message Testing Guide. You can visit our website to access other resources on communication testing.
What is the reason for Testing?
Testing is instrumental in enabling organizations to curate clear messages for its intended audience. Through message testing, you can identify components of a message that can be enhanced to effectively reach the intended audience.
How different is Low-Cost Message Testing from the other forms of message testing?
Compared to other forms or message testing, the LCMT Guidebook is a simplified resource that breaks down research in communication is ways that anyone can understand. It also supports its users with end-to-end information about the testing process. Users are able to first learn more about what is testing and why it is important in advocacy communication. The guide then proceeds to outline low-cost techniques that organizations can deploy to conduct testing in contexts of a limited budget.
Which methods are used in low-cost message testing?
The guide outlines quantitative methods like surveys and A/B Testing as well as Qualitative methods like In-Depth Interviews (IDIs) and Focus Group Discussions.
What is Busara’s role in this message testing?
Busara in collaboration with other partners developed the guidebook and website as learning tools for message testing. Busara also plays a pivotal role as a technical advisor to CSOs who wish to understand how to curate the guide to fit their organization’s learning needs with regards to enhancing advocacy communication. Finally, Busara facilitates capacity-strengthening initiatives with some of its partners to support teams to enhance technical skills in evidence-based advocacy.
Is message testing only for large organizations, or can smaller CSOs benefit from it too?
Message testing is beneficial for organizations of all sizes. It helps ensure that limited resources are used efficiently and that small organizations can compete effectively in the communication space.
What are the key steps in message testing?
The key steps include defining your objectives, identifying your target audience, crafting messages, pre-testing them, conducting experiments, and analyzing results. The guidebook provides detailed guidance on each step.
Are there any costs associated with using the guidebook and other resources on the website?
No, all the resources have open access, anyone can use them. Our goal is to support CSOs in communicating effectively with the intended audience.
How can I access the message testing guidebook?
You can access the guidebook directly on the website. It is available for download here in PDF format for your convenience.
What are some common mistakes to avoid in message testing?
Common mistakes include not defining clear objectives, failing to pre-test messages, and not conducting follow-up evaluations. The guidebook highlights these pitfalls and how to avoid them.
How can I contact Busara for additional support or questions?
You can contact us through LCMT@busara.global. We are here to provide further assistance and answer any specific questions.
