{"id":1525,"date":"2024-05-02T07:05:38","date_gmt":"2024-05-02T07:05:38","guid":{"rendered":"https:\/\/messagetestingguidebook.busara.global\/staging\/3290\/?page_id=1525"},"modified":"2024-05-17T08:55:09","modified_gmt":"2024-05-17T08:55:09","slug":"about-us","status":"publish","type":"page","link":"https:\/\/messagetestingguidebook.busara.global\/staging\/3290\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1525\" class=\"elementor elementor-1525\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8484a2 e-flex e-con-boxed e-con e-parent\" data-id=\"e8484a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d95770a e-con-full e-flex e-con e-child\" data-id=\"d95770a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90950b4 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"90950b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ABOUT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5327e23 elementor-widget elementor-widget-heading\" data-id=\"5327e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A little about the Message Testing Guidebook<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e134ce4 e-con-full e-flex e-con e-child\" data-id=\"e134ce4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45c74cc elementor-widget elementor-widget-heading\" data-id=\"45c74cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Message testing is a process that helps CSOs evaluate the effectiveness of their communication strategies. It's essential for ensuring your messages resonate with your target audience and drive your desired outcomes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab7fcb elementor-widget elementor-widget-text-editor\" data-id=\"7ab7fcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Busara is a research and consulting firm that applies behavioral science in its research to alleviate poverty in the global south. The Civic Engagement and Governance portfolio within Busara works with CSO&#8217;s in the region to drive civic engagement in their work. In particular, the portfolio works with partners to enhance their capacity to conduct research and communicate effectively with the intended audience. We intend to bridge the gap between applied behavioral science research and civil society practitioners\u2019 strategies and interventions for better citizen engagement outcomes.\u00a0 Our aim is to support CSOs to apply evidence, experimentation and innovation through behavioral science in order to better motivate and mobilize the communities and contexts they serve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ABOUT A little about the Message Testing Guidebook Message testing is a process that helps CSOs evaluate the effectiveness of their communication strategies. It&#8217;s essential for ensuring your messages resonate with your target audience and drive your desired outcomes. Busara is a research and consulting firm that applies behavioral science in its research to alleviate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1525","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/messagetestingguidebook.busara.global\/staging\/3290\/wp-json\/wp\/v2\/pages\/1525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messagetestingguidebook.busara.global\/staging\/3290\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/messagetestingguidebook.busara.global\/staging\/3290\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/messagetestingguidebook.busara.global\/staging\/3290\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/messagetestingguidebook.busara.global\/staging\/3290\/wp-json\/wp\/v2\/comments?post=1525"}],"version-history":[{"count":5,"href":"https:\/\/messagetestingguidebook.busara.global\/staging\/3290\/wp-json\/wp\/v2\/pages\/1525\/revisions"}],"predecessor-version":[{"id":1594,"href":"https:\/\/messagetestingguidebook.busara.global\/staging\/3290\/wp-json\/wp\/v2\/pages\/1525\/revisions\/1594"}],"wp:attachment":[{"href":"https:\/\/messagetestingguidebook.busara.global\/staging\/3290\/wp-json\/wp\/v2\/media?parent=1525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}